Behavioral Science and Leadership

Getting Started- Industry Codes

To start your market research, you must identify the industry codes that your market uses. You'll use this information to conduct market research within our databases.

1. U.S. Small Business Administration- https://www.sba.gov/
2. NAICS (North American Industry Classification System)- https://www.naics.com/ (US ONLY)
3. SIC (Standard Industrial Classification, OSHA's codes with align with NAICS codes)- https://siccode.com/
4. International Codes- There's a number of codes, depending on the country. Here is a list of international classification systems

Company Information

Use these resources to find information on specific companies.

1. ABI/INFORM- Look up company/organization
2. Edgar Company Filings (SEC.gov)- Use this site to access the public financial reports filed by companies
3. Gale Business Insights- Browse or search for the company
4. MarketLine Reports (Ebsco Business Source Premier)- Search Company Profiles

Industry Reports & Research

1. ABI/INFORM- Search by NAICS code
2. Plunkett Reports (Gale Business Insights)- Search by NAICS code
3. U.S. Department of Commerce- https://www.commerce.gov/data-and-reports
4. Bureau of Economic Analysis, U.S. Department of Commerce- https://www.bea.gov/

Demographic Research & Market Segmentation

1. CENSUS-  https://data.census.gov/- This website contains a vast amount of raw data as well as numerous topical datasets, compiled by the U.S. Census Bureau. You can look at a multitude of demographic facets, compile your own reports, refine your search by region, and so much more!
   1. Census Business Builder- This tool allows you to research industries within a specific region and look at the demographic information available related to that industry in that region.
   2. Narrative Profiles- These reports are compiled based on the American Community Survey 5-year estimates. They give key demographic information within 18 topic areas.
2. U.S. Data- https://www.usa.gov/statistics- In addition to census data, this website has tons of information and statistics on many topics.
3. Pew Research- https://www.pewresearch.org/- Pew has compiled a large collection of studies on a wide variety of topics. Everything from how Gen Z'ers use social media to U.S. workers' job satisfaction can be found here.
4. U.S. Bureau of Labor Statistics- https://www.bls.gov/- This website has all of the U.S. labor statistics, which can be filtered by region, industry, etc.

Management Databases

Management Journals